Survey: Most Turn To Established Media For Breaking News

Most digital news consumers now get information from Web-native sources like The Huffington Post, but they turn to “established” news outlets like the New York Times, CNN or Fox News for big events and mobile news, according to new research.

Jeff Songerman at pointer.org writes that is one finding from a national survey commissioned by The New York Times that examines the cross-platform behaviors of news consumers. Brian Brett, executive director of customer research, will present the findings today at the International Newsmedia Marketing Association’s Audience Summit in Chicago.

 This data came from an online survey this spring by Knowledge Networks of 3,022 U.S. residents 18 to 65, weighted to match the general population. Eighty-five percent of the respondents qualified as “news consumers” who get some kind of news at least a few times a week.

A majority (53 percent) of digital news consumers said they get information from Web-native sources, citing their convenience and accessibility. Only 43 percent regularly use traditional news sources for digital news, but they prefer it for in-depth reporting and trustworthiness.

Read More Here.