The Interactive Advertising Bureau (IAB) has released a
report on Internet ad revenues, which the organization says climbed to an
all-time high of $17 billion in the first half of 2012, according to Chris Crum
at webpronews.com. This is, in fact, a 14% year-over-year
increase (compared to the previous high of $14.9 billion in the first half of
2011).
The second quarter alone also saw a 14% year-over-year
increase, hitting $8.7 billion (up from $7.7 billion during the same period
last year).
“This report establishes that marketers increasingly embrace
mobile and digital video, as well as the entire panoply of interactive
platforms, to reach consumers in innovative and creative ways,” said IAB
President and CEO Randall Rothenberg. “These half-year figures come on the
heels of a study from Harvard Business School
researchers that points to the ad-supported internet ecosystem as a critical
driver of the U.S.
economy. Clearly, the digital marketing industry is on a positive trajectory
that will propel the entire American business landscape forward.”
IAB SVP, Research, Analytics and Measurement, Sherrill Mane,
added, “Solid double-digit growth in a stagnating economy is a significant
accomplishment. There is evidence that CPMs are maintaining, and even
increasing, further substantiating the vitality of the internet ad market.”
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