Sports fandom doesn’t stop when the game ends. It continues through podcasts, sports talk, social media, and the hosts fans trust for analysis, debate, and community.
At Advertising Week New York’s Podcast Zone, Audacy President of Digital Sales Michael Biemolt joined John-Paul “J.P.” Flaim and John “Cakes” Auville of 106.7 The Fan in the Washington, DC market's The Sports Junkies to discuss how that always-on fandom is reshaping sports media and opening new ways for brands to reach audiences beyond the live broadcast.
The hosts described how, over 30 years, they have built a loyal community in Washington, D.C., and extended it well beyond the home market through podcasting and on-demand content. They also explained how authentic host endorsements, personalized advertising, and long-term brand partnerships can turn audience trust into real engagement for advertisers.
- Fandom runs around the clock. Fans follow sports through podcasts, fantasy, betting platforms, and digital content before and after games, giving brands chances to connect outside live broadcasts.
- Trust drives influence. When listeners feel a genuine connection with talent, product recommendations can spark discovery, conversation, and action.
- Relationships last longer than one-off buys. Personalized ad reads and ongoing partnerships between talent and advertisers build deeper connections than transactional campaigns alone.
The discussion offered a practical view of how broadcasters, creators, and advertisers can adapt to changing habits while strengthening lasting audience relationships.