Big Reid is taking over mornings on 102.9 KBLX immediately, joining Freska and replacing Rudy Ortiz, as Connoisseur Media reshuffles on-air and behind-the-scenes roles across its Bay Area radio cluster.
Reid had been hosting afternoons on urban adult contemporary KBLX while also handling nights on contemporary hit station KMVQ-FM (99.7 NOW).
The company said replacements for the newly opened KBLX afternoon shift and 99.7 NOW evening shift will be announced later.
Ileana Matzorkis has been promoted to regional production director. She already oversees production for Connoisseur’s San Francisco stations and will keep hosting nights on KOIT. In the new role, she will work across the company’s Bay Area stations on production and collaboration.
Richie Brown adds music director duties for KOIT and KEZR (Mix 106.5) while remaining program coordinator for KOIT, KBLX and KEZR.
The moves span several of Connoisseur’s Northern California brands: heritage R&B/throwbacks outlet KBLX, AC stations KOIT and KKIQ, Top 40 99.7 NOW, and hot AC Mix 106.5. The company has been tightening its Bay Area footprint since acquiring the former Bonneville San Francisco cluster and pairing it with its existing San Jose and East Bay stations.
“These upgrades reflect our continued commitment to investing in great talent and delivering an even better experience for our audience,” said Brian “Fig” Figula, regional operations manager for Connoisseur Media Bay Area. “Each of these individuals brings a unique set of skills and experience to their expanded roles, and together they strengthen our ability to serve our listeners, our communities and our partners across the Bay Area.”