Consolidated net revenue also rose 121% for the six months ended June 30, 2026, versus the year-earlier period. Segment operating profit jumped to $36.7 million in the second quarter from $5.5 million a year earlier and reached $65.8 million for the first half of 2026, up from $9.4 million.
Net revenue in the Advertising Technology & Services (ATS) segment soared 230% in the second quarter and 218% for the six-month period. The gains stemmed from higher monthly active advertisers and higher revenue per advertiser, fueled by investments in the platform’s AI capabilities and expanded sales capacity. ATS operating profit climbed to $40.0 million in the quarter from $5.2 million and to $74.3 million for the half-year from $11.7 million.
Media segment net revenue declined 1% in the second quarter, reflecting lower broadcast advertising and spectrum usage rights revenue that were partly offset by higher digital advertising and retransmission fees.
Local advertising rose 1% while national advertising fell 19%, excluding political revenue. For the six months, Media net revenue edged up 1%. The Media segment posted an operating loss of $3.3 million in the quarter (versus a $0.4 million profit a year earlier) and an $8.5 million loss for the first half (versus a $2.3 million loss).
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| Michael Christenson |
“Net revenue in our Advertising Technology & Services segment increased 230% in second quarter 2026 compared to second quarter 2025. The ATS segment had higher monthly active advertisers and higher revenue per monthly active advertiser. These results were driven by the investments in the AI capabilities of our platform and our expanded sales capacity.”
Christenson added that the company repaid $5 million on its bank term loan in the second quarter and remains committed to reducing debt and maintaining a strong balance sheet.
Entravision operates two segments: Media, which provides video, audio and digital marketing services to local and national U.S. advertisers, and ATS, which supplies programmatic advertising technology and services to advertisers and mobile app developers worldwide.