Jax Radio: iHeartMedia Names New Leadership at WQIK

iHeartMedia Jacksonville has appointed Casey Carter as Program Director of WQIK 99.1, effective immediately, while also naming Heath West as the station’s new afternoon host.

Carter will oversee all programming for the country station, including talent development, brand strategy, and coordination with record labels, reporting to Senior Vice President of Programming Rick Everett. Company leadership said her experience and approach are expected to bring fresh ideas and drive growth for the station.

Casey Carter

A longtime iHeartMedia executive, Carter has been with the company since 2012 and will continue her current role as Program Director for WNOE 101.1 alongside her new responsibilities in Jacksonville. She previously programmed in the Jacksonville market and described her return to lead WQIK as a “dream come true.”

West joins the station’s afternoon lineup from iHeartMedia’s West Palm Beach–Treasure Coast operations, where he has served as Program Director of WAVE 92.7 in Fort Pierce since 1999. A Florida native, he called the WQIK brand “legendary” and said he is honored to join one of the company’s leading country stations.

The moves mark a leadership shift at WQIK as iHeartMedia looks to strengthen programming and build on the station’s long-standing presence in the Jacksonville market.