Edison Research’s Q2 2025 Share of Ear study reveals AM/FM radio dominates in-car audio, capturing 56% of listening time among US drivers, far surpassing ad-free SiriusXM (13%) and Spotify (6%). For ad-supported audio, AM/FM’s share soars to 85%, offering brands unparalleled reach.
Even in electric vehicles, where some manufacturers like Tesla have faced criticism for omitting AM tuners, AM/FM remains strong.
Tesla drivers dedicate 51% of in-car audio time to AM/FM, outpacing podcasts (12%) and SiriusXM (10%). For ad-supported listening, AM/FM claims 74% among Tesla owners, with podcasts at 17%.
AM/FM leads across major car brands: Chevrolet (64%), Honda (62%), Subaru (60%), Toyota (56%), and Ford (55%). Luxury brands like BMW, Audi, and Lexus also favor AM/FM despite advanced infotainment systems.
In-car AM/FM listening has returned to pre-pandemic levels, accounting for 50% of total AM/FM usage in 2024 and 2025, up from 40% during reduced commuting periods.
The study highlights two key points for automakers: product teams should prioritize AM/FM’s role in driver experience, and marketing teams can leverage radio’s unique ability to engage captive audiences.
Further insights are available from the Cumulus Media/Westwood One Audio Active Group.