Comcast, the Philadelphia-based media giant with cable TV origins, has faced ongoing customer losses in cable and, more recently, broadband due to intense competition. To address this, the company rolled out new strategies in 2025 to attract and retain customers.
For broadband and mobile, Comcast introduced nationwide pricing, five-year price guarantees, a free mobile line for a year, and unlimited data plans. The company also improved customer service by streamlining purchases and leveraging Google AI for better interactions, achieving over 20% higher purchase conversion rates, according to Comcast president Mike Cavanagh.
Industry analyst Avi Greengart noted that cable is in "terminal decline" across the industry, with broadband previously offsetting losses but now also declining due to competition from fixed wireless.
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| Mike Cavanaugh |
Despite recent losses, Comcast remains optimistic about its internet business. Cavanagh emphasized building a loyal customer base, with about half of eligible new customers opting for the five-year price guarantee this quarter.
Beyond cable and internet, Comcast’s diverse portfolio—including theme parks and movie studios—sets it apart. These "hit-driven" businesses are currently boosted by a new movie and an Orlando theme park.
In July, Comcast announced a T-Mobile partnership to expand wireless services for business customers, named board members for a planned spinoff of media brands like USA Network, CNBC, MSNBC, and E!, and launched Stream Store, offering affordable streaming bundles to cable and internet customers.
According to The Philadelphia Inquirer, Telecom analyst Craig Moffett observed that while Comcast has many moving parts, most are "moving in the right direction."