There was a time when promoting music to radio, clubs, and streaming platforms required an army of middlemen. By 2025, Digital Music News reports however, automation, AI, and platforms like DropTrack are reducing the need for traditional promoters, empowering artists and labels to take control.
DropTrack CEO Paul Loeb, a former musician, founded the platform out of frustration with the inefficiencies of conventional promotion.
After struggling to get his music heard and facing high costs and unreliable promoters, Loeb built an AI-powered tool that secured over 700 placements for his music in film and TV, including shows like Jersey Shore, still generating royalties today.
The platform acts as a central hub for music promotion, offering tools to manage catalogs, target streaming platforms like Spotify and YouTube Music, and connect with radio stations, DJs, bloggers, and sync opportunities. Unlike traditional methods reliant on large label teams or questionable tactics, DropTrack opens doors to influential tastemakers for artists and labels.
The platform has proven effective for clients like emerging artists and independent labels. Americana and Blues artist Louisiana Claude, for example, gained 19,000 streams in a month, while MTS Management’s Michael Stover praised DropTrack’s professional press kits for maximizing campaigns.
Weird.inc’s Nicky Mei noted its role in streamlining outreach and driving growth. As music promotion evolves, DropTrack’s approach is disrupting the middleman model, enabling direct access to the contacts that can make or break a song.
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