Steel City Media Kansas City has announced three key leadership appointments, strengthening its management team across programming and sales. Dale Carter has been named Program Director of KBEQ (New Country Q104), Steve Serrano has been promoted to Operations Manager for the station cluster, and Cherie Ramirez has been appointed Director of Sales.
Dale Carter: a Country Radio Hall of Famer with over 40 years in the industry, will continue his long-standing role as Program Director and morning host at sister station KFKF (Country 94.1), a position he has held since 1995. Carter’s new responsibilities at KBEQ fill a vacancy left by Todd Nixon’s departure in December 2024. “Dale’s deep expertise and passion for country music have been central to KFKF’s success,” said Marc Harrell, Market Manager for Steel City Media Kansas City. “His leadership across both stations will create stronger alignment, amplifying our connection with country music audiences.”
Steve Serrano: who began his career at Steel City Media as an intern in 2008, has been promote to Operations Manager for the Kansas City cluster. Serrano previously served as Program Director for Top 40 station KMXV (Mix 93.3), showcasing his growth within the company. “Steve’s rise from intern to Operations Manager reflects his dedication and adaptability,” Harrell noted. “His strategic insight will play a critical role in shaping our programming vision.”
Cherie Ramirez: a 20-year veteran of Steel City Media since joining in 2004, steps into the role of Director of Sales. With extensive experience in spot sales, non-traditional revenue (NTR), digital advertising, and out-of-home (OOH) campaigns,
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