What platform do Gen Z listeners turn to most for podcasts? A recent report has sparked debate by suggesting Spotify reigns supreme among 13- to 29-year-olds. To dig deeper, Edison Podcast Metrics rook a look at how a representative sample consumes podcasts across various platforms.
According to Transistor, a podcast hosting service, Gen Z is twice as likely to tune into podcasts on Spotify compared to YouTube. Yet, Edison Podcast Metrics paints a different picture, showing YouTube slightly edging out Spotify as the top choice for Gen Z podcast listeners.
So, why the conflicting findings? The answer lies in methodology. Transistor’s insights stem from over 100 interviews gathered via ads on Reddit, Tumblr, newsletters, and social media. In contrast, Edison Podcast Metrics analyzes more than 5,000 quarterly surveys from a broad, representative pool of U.S. weekly podcast listeners. Narrowing it down to Gen Z, their Q4 2024 data includes 1,568 respondents aged 13-29, weighted against The Infinite Dial®—a trusted benchmark survey—to mirror the broader Gen Z population.
Podcast listening habits will keep shifting across time and demographics. Still, two truths hold firm: platforms must adapt to changing listener preferences, and Edison Research will continue delivering reliable, methodologically robust insights to track these trends.
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