Kiss, the legendary rock band, has made a significant move by selling their music catalog, brand name, and intellectual property (IP) to the Swedish company Pophouse Entertainment Group. The deal is estimated to be worth over $300 million.
This collaboration isn’t entirely new. Previously, Kiss partnered with Pophouse during their farewell tour in December at New York City’s famed Madison Square Garden. At the tour’s final night, the band surprised fans by revealing digitized avatars of themselves, created using cutting-edge technology from George Lucas’ special-effects company, Industrial Light & Magic, in conjunction with Pophouse. Notably, Pophouse was co-founded by ABBA’s Björn Ulvaeus.
The band KISS played the final show of their End of the Road farewell tour at MSG in New York last night. During the encore, Stanley, Gene Simmons, Tommy Thayer and Eric Singer left the stage to reveal their digital alter egos, who launched into a performance of "God Gave Rock… pic.twitter.com/Bzv74QXuv8
— José ‘The VR Tech’ 🥽 (@josethevrtech) December 3, 2023
The ways in which Kiss’ avatars will be utilized remain undisclosed, but fans can anticipate exciting developments. Pophouse CEO Per Sundin hints at a biopic, a documentary, and a unique Kiss experience on the horizon. An avatar show is scheduled to launch in the second half of 2027, with North America as its starting point.
Gene Simmons, Kiss’ iconic bassist and vocalist, emphasizes that this isn’t merely an acquisition. Instead, he frames it as a true collaboration. The band’s commitment to their legacy and creation remains unwavering, and they appreciate Pophouse’s role in exposing Kiss to new generations.
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