During Thursday's webinar, Techsurvey 2023 revealed fascinating insights into the current state of radio, especially in the post-pandemic era. This annual survey, conducted by Jacobs Media, involves 434 radio stations and over 30,000 surveys from core radio listeners. Let’s delve into some key findings:
In-Car Rebound: Despite the rise of streaming services and podcasts, radio remains resilient in the car. The connected car continues to shape the media landscape, and radio holds its ground as a trusted companion during commutes.
AM Radio’s Fate: The future of AM radio has been a topic of discussion. While it faces challenges, it still resonates with certain audiences. Understanding its role and relevance is crucial for broadcasters.
Generational Listening: Younger generations, including Gen Z and Millennials, exhibit varied listening habits. Some embrace radio, while others explore alternative platforms. Radio professionals must adapt to these shifting preferences.
Smart Speakers: After a period of stagnation, smart speakers are making a comeback. Their impact on radio consumption is significant, and broadcasters need to leverage this trend.
Podcast Strategies: Radio stations can optimize their podcast strategies. As podcasting gains popularity, integrating it effectively can enhance overall engagement.
Radio Personalities: Personalities have taken the lead over music as the primary reason for tuning in to the radio. While melodies and beats still resonate with listeners, it’s the charisma, wit, and relatability of radio hosts that keep audiences engaged. These personalities weave stories, share insights, and create a sense of connection, making the radio experience more than just a playlist.
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