Sarkes-Tarzian Consolidates Portfolio Under ST Radio Banner

Indiana-Based Sarkes Tarzian, Inc. has announced the consolidation of all radio properties under the new ST Radio banner.

The six-station group will be led by company veteran Brad Holtz, who has been named President of ST Radio effective immediately. ST Radio properties include adult alternative WTTS/Indianapolis, news-talk WGCL/Bloomington, IN, classic rock WTTS-HD2/Bloomington, adult contemporary WAJI/Ft. Wayne, classic hits WLDE/Ft. Wayne, and alternative rock WGBJ/Ft. Wayne. Based in Indianapolis, Mr. Holtz previously served as President/GM of WTTS, WGCL, and WTTS-HD. He also held programming leadership positions for WTTS, WGCL, and WGBJ for more than 15 years. He retains his role as Vice President of Sarkes Tarzian, Inc.

Brad Holtz

Holtz commented “Consolidating our Indiana radio properties into a single, unified group will make ST Radio more competitive while strengthening our core business. I welcome the opportunity to lead such a talented group of professionals across our three markets and I offer my humble gratitude to Sarkes Tarzian, Inc. for the faith they have placed in me.”

Lee Tobin, veteran President/GM of WAJI, WLDE, and WGBJ, will transition into the newly created corporate role of Senior Vice President of Radio and Community Affairs, where he will manage projects that are critical to the mission of Sarkes Tarzian, Inc. He will continue to work with the company’s leadership team through the transition period and beyond.

Tobin commented “I’m excited to begin a new chapter in my Sarkes Tarzian career. I am especially thankful to CEO Tom Tarzian, Co-CEO Mike Kendall, and COO Pam Teague for the opportunity.”

Sarkes Tarzian co-CEO Mike Kendall commented “While the radio industry faces many challenges, there are just as many new opportunities to be discovered. Brad’s record of accomplishment and his vision for what radio can and should be perfectly suit his new position. We are delighted to welcome Lee Tobin to the corporate level where his decades of radio experience and commitment to our company’s mission are unmatched and will be essential to our work.”

Bloomington, IN-based Sarkes Tarzian, Inc. also owns television stations KTVN in Reno, NV, WRCB in Chattanooga, TN, and ST Digital Solutions, a full-service agency offering cutting-edge digital marketing tools and services.