R&B station WALR Kiss 104.1 has decided not to renew the contract for veteran Atlanta morning host Frank Ski, according to Rodney Ho at ajc.com citing a memo sent to staff Wednesday.
His final show was today after three years on the station.
An official replacement has not been named. According to the memo, evening host Toni Moore and comic George Wilborn will handle mornings from 6-10 a.m. for the time being.
“Frank positively impacted listeners and communities across Atlanta since he joined us in 2021, " wrote market manager Jaleigh Long for CMG, which owns Kiss. “I want to personally thank Frank for what he’s done to inform, entertain and elevate the people we serve. He lived CMG’s purpose and made a positive difference.”
Ski has been on air in Atlanta for most of the past 25 years and was Atlanta’s No. 1 morning show on V-103 from 1998 until 2012. He tried to syndicate his show after leaving V-103 in 2012 and landed at WHUR-FM in Washington, D.C. He eventually came back to Atlanta to work at V-103 and for a time, he returned as the morning host. He left V-103 in 2020 over contract differences and was scooped up by Kiss.
He continues to host an afternoon show with Nina Brown that syndicates in multiple markets.
Ski’s show ranked 7th in the latest monthly Arbitron ratings with a 4.5 share. Steve Harvey on Majic 107.5/97.5 ranked 3rd with a 7.4 share while Big Tigger at V-103 came in 11th with a 3.4.
Ski’s audience skews older than those other two shows. With 25-54 year olds, Ski fell to 17th place with a 1.9 share compared to 7th place and a 4.6 share for Harvey on Majic and 8th place and a 4.3 share for Tigger at V-103.
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