Made in Texas Radio (MITR) redirects its considerable success in digital to also supplying the 24-hour format to radio affiliates in broadcast syndication. Houston-based SuiteRadio has been a format provider to broadcasters since 2016, and with the growing audience intensity for this music, it only makes sense to make the station available as a network program service to affiliates in (and out) of the Lone Star State.
“We've already built the stage for authentic Texas Country Music, now broadcasters are invited to ride with us,” said SuiteRadio’s COO Pat Fant. Keegan Lucas, Made in Texas Radio Operations Manager said, “Our affiliates get authentic Texas entertainment with plenty of radio muscle from industry greats that know this music inside and out. Plus, the MITR Live! series features the best of the best Texas country artists who have built a loyal following. MITR is tested and proven, and it's market exclusive!”
Rowdy Yates, Chief Talent Wrangler for SuiteRadio added, “MITR is at the center of connecting musicians and broadcasters who celebrate Texas heritage and culture, and then share that with the world. Radio is going to LOVE this! Radio listeners will too.”
Live and Authentic. Broadcast station affiliates will receive continuous live programming from SuiteRadio along with a broadcast automation system that integrates perfectly with traffic software, satellite feeds and any other localization. MITR network service gives stations ultimate flexibility to add live, local remotes, sports events and all the market features they need without giving up control. Whether it’s a Friday Night Lights game or a natural disaster, affiliates maintain full air control.
Rowdy Yates, Chief Talent Wrangler for SuiteRadio added, “MITR is at the center of connecting musicians and broadcasters who celebrate Texas heritage and culture, and then share that with the world. Radio is going to LOVE this! Radio listeners will too.”
The on-air line up:
- Keegan Lucas – Texas Country Music Association Award Winner and Operations Manager
- Donna McKenzie – Texas Radio Hall of Fame and “Texas Radio Royalty” since the 80’s
- Cowboy Dave Bayless – Multiple award winner, Academy of Country Music, Country Music Association, Texas Country Music Association and years as co-host of KILT Houston’s Morning Bull
- Corliss (MITR Brand Ambassador) – Kickin’ Around with Corliss brings Texas lifestyle to the air in this series of special travel & music features. Corliss has never met a Texas country radio award she has not won! (ask for the list)
- J.B. Cloud – Author, 30-year Texas radio veteran (with multiple citations for excellence), Admiral in the Texas Navy and host of Red Dirt Proud with JB Cloud.
- Jerry Wayne Longmire – Texas Humorist and the voice behind Made in Texas Radio. A former nuclear plant inspector and current social media success story. His flair for storytelling along with his authentic boots & buckle dialect made Jerry a natural for this high-tension role as backstage announcer for MITR.
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