Urban One Inc. has announced the launch of the new Urban One Podcast Network. This groundbreaking effort expands the company's already extensive audio entertainment options for BIPOC audiences, as well as for advertisers who want to connect with the Black community authentically and culturally.
Powered by Black stories, the network is a curated slate of premium content across diverse genres enriched in information, insight, and entertainment. The network launches with more than 10 original shows plus exclusive partnerships with other Black-owned podcasts and networks.
"Given Urban One's history and legacy in creating premium audio content for Black audiences and the growing level of Black podcast listeners, this was a natural step to continue exemplifying our mission of "Representing Black Culture"" said Josh Rahmani, Urban One's Chief Revenue Officer, Audio Division. "The network provides a natural partnership destination for BIPOC creators and presents advertisers the opportunity to connect with a niche audience that over-indexes for their response to brands that show up in podcasts, particularly podcasts with Black creators and hosts."
The Urban One Podcast Network has teamed up with Katz Digital as its exclusive third-party sales partner. "Katz Digital is both proud and excited to expand upon our exclusive partnership with Urban One, now adding their premium, culturally relevant podcast content to our current industry leading podcast offerings," said Scott Porretti, President, Katz Digital. Additionally, the new network is supported by a partnership with Publicis Media's APX Content Ventures and funding via its Inclusion Investment Fund.
Spearheading the network and its launch is Sierra Reed, Senior Director of Podcast Operations for the Urban One Podcast Network.
No comments:
Post a Comment