Edison Research Releases List of Top 10 Findings During '22

Edison Research wrapped-up 2022 by releasing a list of its Top 10 Findings in 2022.

10. Voters who somewhat disapproved of Biden still voted for Democratic House candidates, and opposition to former President Trump played into voter choices  Source: Edison Research Exit Polls

9. The majority of U.S. moms with kids on social media think their kids spend too much time with it. Moms overall think that social media is more harmful than helpful to their children Moms and Media

8. Americans’ time spent listening to audio through a mobile device has now surpassed the time spent listening through a traditional radio receiver  Share of Ear® in Weekly Insights

7. Voice tech is everywhere  Smart Audio Report from NPR and Edison Research

6. Radios still dominate the in-car listening environment, even with Gen Z Share of Ear® in Weeky Insights

5. Monthly Podcast Consumption is strong in the U.S. and is consistent across Infinite Dial® countries The Infinite Dial US, The Infinite Dial Australia, The Infinite Dial Canada, The Infinite Dial New Zealand, The Infinite Dial UK

4. Women are influential and engaged podcast listeners The Women’s Podcast Report from Edison Research and SXM Media

3. Latino listeners of Latino-hosted podcasts are more likely to have purchased a product as a result of hearing an advertisement on a podcast The Latino Podcast Listener Report

2. Gen Z represents the biggest growth for share of spoken word audio listening The Spoken Word Audio Report from NPR and Edison Research

1.The top ten biggest podcasts reach one-third of all weekly podcast listeners in the U.S. Edison Podcast Metrics in Weekly Insights

Click here to watch short video clips of each of the findings.