Social media remains the top destination for Gen Z news consumption, despite self-reported usage trending downward over recent years (84% of Gen Z adults reported turning to social media for news at least once a week in 2019). according to Morning Consult.
However, this is part of a broader trend of declining news consumption across channels and generations, likely due to many consumers’ waning appetite for news over a difficult couple of years.
While not all social media platforms are used equally for news, Morning Consult’s data hints at how companies aiming to reach Gen Zers with news should still broadly be prioritizing social platforms, rather than other digital channels like video streaming services, which have seen aggressive investment from certain news networks despite sometimes lackluster results.
At the same time, Gen Z trust in social media platforms is low
Social media’s popularity for news among Gen Z should come as no shock, but what’s surprising is how many of these younger consumers rely on it despite overwhelmingly finding it less trustworthy than other news media like radio, cable news networks and podcasts.
According to February research, 47% of Gen Z adults said that they don’t trust social media platforms much or at all, significantly higher than the share who said the same of any other news source, highlighting the gap between attitude and action among younger consumers.
While not all social media platforms are used equally for news, Morning Consult’s data hints at how companies aiming to reach Gen Zers with news should still broadly be prioritizing social platforms, rather than other digital channels like video streaming services, which have seen aggressive investment from certain news networks despite sometimes lackluster results.
At the same time, Gen Z trust in social media platforms is low
Social media’s popularity for news among Gen Z should come as no shock, but what’s surprising is how many of these younger consumers rely on it despite overwhelmingly finding it less trustworthy than other news media like radio, cable news networks and podcasts.
According to February research, 47% of Gen Z adults said that they don’t trust social media platforms much or at all, significantly higher than the share who said the same of any other news source, highlighting the gap between attitude and action among younger consumers.
No comments:
Post a Comment