Futuri Releases Topic Pulse Sportsedge System

Futuri, an industry provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and publishers, has announced the launch of TopicPulse SportsEdge, a version of its real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content.

TopicPulse SportsEdge is designed to assist brands and content creators by providing 24/7 access to insights on stories and topics from the eSports, betting, VR and fantasy sports worlds. The data will help broadcasters understand what audiences are interested in, and which content is gaining or losing traction. It’s an evolution of Futuri’s TopicPulse system which is currently used by thousands of radio and TV content creators nationwide.

TopicPulse SportsEdge offers a content compass for articles, video script content, social posts, and even marketing decisions. Its IdeaStarters™ content provides pre-written copy points on the day’s top stories for use in blogs, social posts, and on-air copy. Its companion Instant Video product delivers dozens of fully licensed short videos daily that can be easily branded, customized, and used on websites, apps, and social platforms.

Futuri’s recent study The Future of Audience and Revenue 2021, done in partnership with research firm SmithGeiger, shared a number of interesting insights on growth opportunities in sports, eSports, and sports betting content. More than 2,000 U.S. consumers were surveyed as part of the study:

“The eSports market is predicted to grow to $3 billion by 2023, and sports betting advertising is one of the fastest-growing revenue streams for broadcasters,” said Futuri CEO Daniel Anstandig. “Given the explosive growth of this space, TopicPulse SportsEdge is right in line with Futuri’s mission to help media companies grow their content, grow their audience, and grow their revenue.”