iHeartMedia has pledged to only play Taylor Swift's new version of her songs, labeled "Taylor's Version," as she continues to re-record her first six albums.
FoxBusiness reports iHeartMedia confirmed radio stations across the country will replace all of "Taylor's previous albums with the 'Taylor's Version' of each of them as Taylor releases each project, and will play only 'Taylor's Version' of her songs on the air."
"Whenever Taylor re-records a new track, we immediately replace the old versions. Our stations will always deliver songs that artists are eager to share and fans want to hear," said Tom Poleman, Chief Programming Officer for iHeartMedia.
"Listeners have made it known that they cannot wait to hear ‘Taylor’s Version’ of each track. We are thrilled to provide a platform to share those with them, as well as the stories behind the songs from Taylor herself."
On Friday, Swift debuted her expanded and re-recorded album "Red (Taylor's Version)," which includes a 10-minute extended version of "All Too Well."
"Red" is a classic Swift album, with the original 2012 release featuring hits like "We Are Never Ever Getting Back Together" and "22."Swift has been re-recording her first six albums because her original masters were sold by her prior label and she wanted to create new masters that she could own herself.
"Red (Taylor’s Version)" was released with an expanded 30 total songs, including duets with Ed Sheeran, Chris Stapleton, and Phoebe Bridgers.
"I’m getting to look back on this music and just see music and see art and see experiences I’ve had in concerts," Swift told the AP of re-recording her music. "It was mine and now it’s really shared between me and the fans and that’s what I have really taken away from this experience." She previously rereleased "Fearless (Taylor's Version)" in April 2021.
In fall 2019, Swift revealed that Scooter Braun's Ithaca Holdings owned her master recordings. It was announced in June that he acquired Big Machine Label Group, the label led by Scott Borchetta and home to Swift's first six albums. Braun reportedly paid $300 million for the label.
Braun, who manages Grammy winners including Ariana Grande, Justin Bieber and Tori Kelly, wrote a lengthy post on social media that he's made calls to have an open discussion with Swift and squash their differences, but said he's been rejected. However, the singer said she hasn't heard a word from him.
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