According to Newsmax citing Nielsen data, 1.9 million cable viewers tuned into Newsmax to watch the network's coverage of the former president's rally Saturday in Wellington, Ohio.
Newsmax estimates another 1.3 million viewers watched through free streaming devices, bringing Newsmax's total viewership over 3 million. Fox News did not air the President's rally live
Newsmax's Nielsen ratings success is even more astounding considering Newsmax is carried in about 30 million less U.S. cable homes than Fox.
Still, in a key demo of 35-64, Newsmax had cable impressions per minute of 483,000 viewers, compared to Fox's 409,000.
Even with a significantly larger reach than Newsmax, Fox was able to eke out a small win in total impressions, 1.53 million to Newsmax's 1.4 million.
Newsmax had more than double CNN's impressions and triple MSNBC's, during the same time period.
The Nielsen Coverage Rating indicates from 8 p.m. Eastern — when Trump's speech started until its end at 9:30 p.m. — Newsmax had a household Coverage Rating of 2.01, while Fox drew just 1.60 during the same time period.
Newsmax also trounced cable news competitors CNN and MSNBC in Coverage Ratings.
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