The National Football League will approach Disney, Fox, NBC and ViacomCBS about taking a stake in the league’s media business, which includes everything from NFL Network and NFL RedZone to digital platforms and rights to events including the draft and combine.
It’s way too early to pick a front runner for this deal, according to John Ourand from Sports Business Journal. Ourand, writing for The New York Business Journal says after all, it was just last week that the NFL announced the hiring of Goldman Sachs to run this process. But he notes it’s important to remember that the league has a desire to bring someone new to the table that could potentially be seen as a bidder for rights down the road.
Those rights don’t necessarily mean the NFL’s media rights, which are tied up through 2033. But partnering with the NFL on its media business could be a play for a company that wants Sunday Ticket, which will be negotiated over the next year. Any company that’s not currently involved with the NFL but has its eyes on Sunday Ticket could view a stake in the league’s media business as a necessary step.
No comments:
Post a Comment