Key Networks announces that it has appointed network advertising sales executive Deidra Hoye as Senior Vice President, Ad Sales, leading a newly expanded sales bench for the company.
Hoye, based in Los Angeles, CA, will oversee Key Networks’ enhanced sales team of veteran network radio sales professionals, which includes recent hires Maggie Sisco, Vice President, Eastern Sales; Brian Pollina, Vice President, Midwest Sales; and Michelle McLynn, Supervisor of Sales Support & Operations. The five-star team brings its deep network sales experience and relationships to Key Networks, providing clients with full-service radio network sales and support. In addition to ad sales, Key Networks offers affiliate sales, marketing and advertising services, for a true turnkey solution for syndicated shows and networks.
Deidra Hoye |
Maggie Nugent Sisco, Vice President, Eastern Sales, joins Key Networks from Podcast One, where she was Vice President/Director of Sales, Eastern Region. Prior to that, she was Director of National Audio Investment /Activation at then MediaVest, managing Coca Cola, Microsoft, P&G, Walmart & Wendys. Sisco was formerly Vice President/Director of Sales at Interep Radio as part of Team Shaggie. Sisco has worked at local stations WABC-AM in New York, NY, and WBCN-FM in Boston, MA. Maggie holds a B.S. degree in Communications at Boston College.
Brian Pollina, Vice President, Midwest Sales, joins Key Networks from United Stations Radio Networks, where he was Vice President of Digital Assets and Midwest Sales for the last eight years of his 12-year career there. Prior to that, Pollina was an Account Executive at Chicago stations WLS-AM 890 and WSCR-AM 670 The Score. He holds a B.A. in Economics from Cornell University, an M.B.A. from The University of Illinois at Urbana-Champaign, and a J.D. from The University of Illinois College of Law.
Michelle McLynn, Supervisor of Sales Support & Operations, joins Key Networks from Westwood One, where she was Affiliate Services Manager.
Maggie Sisco, Brian Pollina, Michelle McLynn |
Deidra Hoye, commented: “I am truly looking forward to being part of the incredible team at Key Networks. It’s such an exciting time to be joining the company as we continue to grow our portfolio, expand our reach and deepen our commitment to our partners and clients. “
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