CBS All-Access ReBranding Starting March 4

ViacomCBS Inc. announced today that its highly anticipated streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.  The new name will rebrand the company's CBS All-Access streaming service

ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.

Additionally, the company will host an investor event and issue fourth quarter and full year financial results for the period ending December 31, 2020 on Wednesday, February 24, 2021. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and SHOWTIME® OTT.

ViacomCBS revealed last Setpember that CBS All Access would be rebranded Paramount+ in early 2021.. The rebranding is the second, and much bigger, phase of the two-phase expansion of CBS All Access, which first launched in 2014 and was among the earliest entrants in the streaming space. In July, All Access added more than 3,500 episodes from Viacom networks BET, Comedy Central, MTV, Nickelodeon and Smithsonian Channel, along with a smaller redesign that incorporates hubs for the Viacom networks.

Paramount+ will heavily increase upon CBS All Access’ original series output, with projects like a revival of BET’s “The Game,” a reimagined “Behind the Music,” a 10-episode limited series about the making of “The Godfather,” titled “The Offer,” an “iCarly” revival, a “Flashdance” TV series and more, as well as original films.