Bob & Sheri, the Charlotte-based morning show syndicated on more than 65 radio stations across the country, is using its independence to develop more creative, innovative ways to interact with listeners.
“The pandemic has forced all of us to rethink listener engagement. It has changed listening patterns —especially for women — pushing us to really innovate, finding different ways to stay connected with our listeners,” said Sheri Lynch, Co-host of Bob & Sheri.
“We spent most of 2020 developing creative ways to interact with our audience,” continued Lynch. “Whether it's our Facebook Live Happy Hours or giving away a Bidet A Day in the month of May, we want our show to be a fun escape from divisive and hard news. Being independent from big group ownership gives us loads of flexibility and allows us to move quickly on new ideas, features, and promotions.”
“With independence comes the freedom to explore original ideas,” said Tony Garcia, Co-Founder of NOW! Media, “A perfect example of this innovation is the phenomenal success we’ve had with Sheri’s recent Cooking with Cats cookbook, which was promoted primarily on the show’s social media and generated an incredible amount of fan participation and orders.”
“When we started developing the cookbook idea, we wanted it to be more than a fundraising project (proceeds from the book benefit feline-friendly charities). We wanted something our listeners could participate in. That’s why we invited listeners to share photos of their cats mucking around in their kitchens - and chose over 70 photos to be included in the book,” said Sheri Lynch. “It’s as much their book as it is mine!”
No comments:
Post a Comment