Wednesday, December 9, 2020

L-A Radio: KCRW Names Co-Hosts For Its MBE Show



KCRW 89.9 FM President Jennifer Ferro and Program Director of Music Anne Litt has announced the new co-hosts of Morning Becomes Eclectic (MBE), Novena Carmel and Anthony Valadez. MBE, the station’s flagship music program, weekday mornings from 9 a.m. to noon, has been a powerful source of music discovery since 1978. This is the first time two hosts will lead MBE.

Novena and Anthony both come from KCRW’s after-midnight roster, where unique and exciting voices have the opportunity to experiment and bring adventurous listeners into the KCRW fold. From podcasts and livestreams to viral videos, Novena and Anthony have collaborated extensively over the course of their years-long friendship. This authentic camaraderie and willingness to explore and experiment will make for a natural synchronicity as co-hosts of Morning Becomes Eclectic.

“I am so excited to pass the torch of MBE to Novena and Anthony,” says Anne Litt. “Novena is pure joy and Anthony is the heart and soul of Los Angeles. Together, they will explore fresh, new ways to reach music lovers globally.” She continues, “My journey will be to delve deeper into my role as Program Director of Music, bring our roster of incredible DJs to their fans, and capitalize on the boundless talents of our entire music department across all of our platforms.”

Anne Lit
Of her new role, Novena says, “I feel ecstatic and a bit like I’m dreaming. I greatly admire Anthony’s work and what I would call his ‘creation ethic;’ he seems to never stop creating and finding inspiration for creativity everywhere. We already have a lot of fun and exciting ideas for the show, and I’m so looking forward to collaborating more with the KCRW team and connecting with the listeners.”

“I’m excited to wake up with L.A. and Novena,” says Anthony. “She’s my best friend, but what I admire the most is her ability to stay positive and always add perspective.” Of his new role, Anthony notes, “I’m a fan of the show’s celebrated history and hope to be an extension of it moving forward. It’s not a position I take lightly. I’ve always wanted to be at the intersection of ‘culture’ and ‘institution.’ KCRW has been the launching pad for ideas that fuse tech, social media, and execution of music discovery. These varied platforms have given me creative freedom to spotlight emerging artists and talent, and while I get the sense my aesthetic is perceived as ‘the sound of LA,’ in reality, it’s the sound of the world.”

“Music is part of the genetic code of KCRW,” states KCRW President Jennifer Ferro. “Our approach to this important role of MBE host was to really push the boundaries of what it means to be a DJ in today’s on-demand world. Novena and Anthony, together, make a powerful and joyful duo who will help KCRW be where the people are and share the magic of KCRW music. With these new hosts plus Anne Litt solidly at the helm of our strategy we are ready to define a new era in music.”

In 2019 Anne Litt became KCRW’s first female Program Director of Music and host of Morning Becomes Eclectic. She will continue hosting the show until after the New Year, and then remain an on-air presence with her own show; time and day TBD.

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