But, reports the L-A Times, one of the strategies — deploying a large number of Twitter accounts to push out identical messages — has backfired. On Friday, Twitter began suspending 70 accounts posting pro-Bloomberg content in a pattern that violates company rules.
“We have taken enforcement action on a group of accounts for violating our rules against platform manipulation and spam,” a Twitter spokesman said. Some of the suspensions will be permanent, while in other cases account owners will have to verify they have control of their accounts.
As part of a far-reaching social media strategy, the Bloomberg campaign has hired hundreds of temporary employees to pump out campaign messages through Facebook, Twitter and Instagram. These “deputy field organizers” receive $2,500 per month to promote the former New York mayor’s candidacy within their personal social circles, in addition to other, more conventional duties. They receive campaign-approved language that they can opt to post.
In posts reviewed by The Times, organizers often used identical text, images, links and hashtags. Many accounts used were created only in the last two months.
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