NAB Unveils Election Toolkit for Stations’ Political Coverage

The National Association of Broadcasters Friday announced the launch of its 2020 Election Toolkit, a print and online resource to help local broadcast radio and television stations with their news coverage of the 2020 presidential, congressional and local elections.

The toolkit provides broadcasters with resources to identify misinformation online, suggestions about fact-checking statements made by political candidates, tips for helping get out the vote and ideas for social media engagement with citizens. In addition, the toolkit offers scripts for public service announcements about voting in primary and general elections, as well as information about sponsoring debates and candidate forums.

“Broadcasters are the most-trusted source for political news and information, and we take seriously our role in helping educate voters about the issues affecting their communities,” said NAB President and CEO Gordon Smith. “The election toolkit provides guidance for broadcasters during their election coverage that will educate the electorate, promote civic engagement and build a stronger democracy.”

The toolkit was unveiled in advance of the 2020 State Leadership Conference on February 24, an annual meeting of more than 550 radio and TV broadcasters to discuss legislative and regulatory issues important to the broadcast industry.