Presidential Politics Buys Super Exposure

Bloomberg, Trump

Michael R. Bloomberg’s presidential campaign has secured a 60-second advertising spot to air nationally during next month’s Super Bowl telecast, an ad buy that will most likely cost at least $10 million.

Hours after The New York Times reported Mr. Bloomberg’s plans, President Trump’s re-election campaign said that it, too, had reserved 60 seconds’ worth of advertising during the game for roughly $10 million.

The dueling ads on the year’s biggest night of television are evidence that the two New York billionaires are preparing for a schoolyard brawl on the national airwaves over the coming months, with each increasingly willing to dip into his vast resources — Mr. Bloomberg is spending his own fortune, and Mr. Trump has a nine-figure campaign war chest — to broadcast their messages.

“The biggest point is getting under Trump’s skin,” said Michael Frazier, a spokesman for the Bloomberg campaign. By “taking the fight to Trump,” Mr. Frazier said, “the ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked.”