The station has a new translator FM signal broadcasting at 101.7 FM. Branded as Talk 101.7 FM, the station will simulcast WRRD's programming, including Earl Ingram's morning show from 6 to 9 a.m. weekdays and the "Devil's Advocates Radio Show" from 3 to 6 p.m.
NorthPine.com, a blog that monitors news developments in radio in the upper Midwest, first reported the news.
The stations are part of a progressive-talk network including WTTN-FM/AM in the Madison area that's branded as Wisconsin's Political Talk Network.
Having an FM translator means WRRD is now on the air at night. The AM station's license required the station go dark at sunset, WRRD owner Michael Crute explained in an interview.
At night, Talk 101.7 will continue with WRRD's mostly locally generated, politics-centric talk programming, with locally focused music shows on Saturday and Sunday nights.
Two years ago, WRRD had pursued a different FM translator, at 103.3 FM, but WTMJ 620 AM wound up with it instead, according to The Milwukee Journal-Sentinel.
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