L-A Radio: SBS Names Eduardo Maytorena KLAX, KXOL SM

Eduardo Maytorena

Spanish Broadcasting System, Inc. has announce the appointment of Eduardo Maytorena as Local Sales Manager of the Los Angeles market, KLAX-FM 97.9FM La Raza and KXOL-FM Mega 96.3FM.

Maytorena will lead the Company’s LA-based sales teams across Radio, Digital and Experiential Marketing. In this role, Mr. Maytorena will work closely with clients in the greater Los Angeles area to help them engage our audience and implement effective advertising and sales strategies to meet evolving market trends. Mr. Maytorena will continue to be based in Los Angeles and will report to Rachel Elster, SVP Sales West & Alessandra Alarcon, President of SBS Entertainment/LA.

Most recently, Eduardo served as Senior Account Executive leading advertising sales in Los Angeles for SBS since May 2018. Previously, he served as a Partner for Mezcalifornian Films as Co-Writer, Director and Producer of independent feature films. From 2010 to 2018 he served as Creative Sales Director of Radio Centro 93.9FM, as well as the Creative Sales & Marketing Director of Hoy Newspaper. Mr. Maytorena is an accomplished executive with 15 years of media experience. Exceptional work ethic, combined with relentless desire to win, has fueled consistent gains in revenue, profit and market share throughout his career.

“Eduardo is the consummate ad sales executive and one of the most driven and creative leaders on our Sales team in Los Angeles. He’s a professional of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. Los Angeles is a highly competitive market and Eduardo is the kind of Sales leader our team needs to meet the rapidly changing advertising landscape,” said Albert Rodriguez, COO of SBS. “His understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients.”

"I am beyond excited for this opportunity and look to continue using my experience and relentless drive to grow shares while working alongside the great team and family that we have at SBS LA," stated Eduardo Maytorena.