Westwood One Adding eSports Content

Zach Sang and Paul Redeye

Westwood One and multi-platform media brand Subnation are announcing an exciting new strategic alliance that will bring esports audio content to millions of fans across the country. The first collaboration between the two companies is a weekly feature in Westwood One’s nationally syndicated Zach Sang Show.

Kicking off the partnership, Zach is onsite with Subnation at the 2019 Electronic Entertainment Expo, otherwise known as E3. Zach is talking with celebrities, artists, insiders, and fans today and tomorrow, through 6/13, 1:00 pm to 4:00 pm in Subnation’s “ESPORTS ZONE.” These interviews will air on the radio show in the evening.

The first regular feature will air the following Tuesday, 6/18 – gaming legend Paul “Redeye” Chaloner will join Zach on his show every week to talk about gaming news, current standings, and new releases.

Heavy esports watchers are more likely to be heavy AM/FM radio listeners, according to a recent MARU/Matchbox National Community study fielded in February 2019. The study also found that heavy esports watchers and heavy video game players frequently listen to Sports, Rock, and Top 40.

“Given our decades of leadership in iconic sports audio entertainment, Westwood One is uniquely positioned to capture the passion, scale and momentum of esports, bringing the new voices, commentary and perspectives of esports to the audio platform,” said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. “Subnation is the perfect partner to collaborate on authentic, high quality esports content that will resonate with our massive audience.”