Nielsen: New Tech Expanding Audio's Footprint

New technologies and distribution platforms including podcasts and smart speakers are expanding the audio landscape, providing consumers more specialized content and ways to listen, according to Nielsen Audio.

Its PPM panel in the 48 largest radio metro markets gathers information on both podcast use and smart speaker ownership, allows Nielsen to rank the top 10 markets for each. Additionally, Nielsen Scarborough compares the qualitative profile of these specific audio consumer segments, including their radio preferences.