The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18+, radio reaches 92% of U.S. adults every week, according to the just-released Audio Today report from Nielsen.
Radio is in high demand and according to Nielsen, it has a diverse listenership when considering how many people tune in across age, gender and ethnicity.
Not surprisingly, adults 18-49 are the demographic that tunes in the most. The monthly reach for these listeners is 132.4 million (98% of the population), and Country is the format they prefer most. Adults 25-54 are the second most reached demographic for radio, with 123.6 million (99%) of the population listening each month.
When we look at these demographics by gender, listenership remains strong. Both women and men 18-49 use radio in large numbers, with their listenership nearly equal at 65.9 million (97%) and 65.4 million (98%), respectively. And again, Country is the top format for both genders.
Radio’s popularity also extends to teens, reaching 93% of the U.S. population monthly. That translates to 23.3 million 12-17 year-olds who tune in to radio each month. With this young demographic, Pop Contemporary Hit Radio (CHR) is the top format of choice while Country ranks number two. Black and Hispanic adults are also easily reached by radio—98% of each group listens on a monthly basis, which translates to 35.1 million Black listeners and 45.6 million Hispanic listeners.
No comments:
Post a Comment