In fact, the latest data shows that Americans spend over 12 hours per day consuming media in various forms. This means that people spend more time consuming media than they do working or sleeping – a prolific insight that explains why companies like Apple, Alphabet, Facebook, and Netflix have exploded in size and dominance over the last decade.
At the rapid changing intersection of media and technology, consumers are presented with a wide-array of options for media consumption.
Here are the most ubiquitous forms of media in U-S and Canada:
Source: Jacobs Media Tech Survey Graphics: from visualcapitlist.com
1. Weekly or more 2. One+hour per day 3. Paid and Trial Users 4. All Platforms and devices
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