Smart Speaker Owners Report Problems Playing Radio

Spurred by verbatim comments picked up in client studies in the past year, the folks at Nuvoodoo Research recently asked Smart Speakers owners to agree or disagree with this statement: "I've had problems when asking smart speakers to play one of my favorite AM or FM stations" - and 46% of Smart Speaker owners agree. That's a lot of potential occasions snubbed out because the Alexa couldn't find what they were asking for or played the wrong thing.

Looking at the data, Mike O'Connor, NuVoodoo's EVP of Marketing remarked, "Jeff Bezos recently touted Alexa's improved ability to understand requests and answer questions, proudly announcing that the number of learned skills had doubled to over 80,000 worldwide. In the face of this this tectonic shift in audio distribution, radio station listeners have identified a "skill gap" when attempting to access their favorite radio station. These data say to the industry, "Drop everything and address this - NOW!"

Also according to Nuvoodoo, many Smart Speaker owners have at least occasionally listened to a favorite local FM station on their devices, but we see that listening to digital pureplays on Smart Speakers is gaining traction.

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