Nielsen's "November" ratings period actually runs from Oct. 11 through Nov. 7. In that period, which included the Milwaukee Brewers' appearance in the National League Championship Series, WTMJ, the Brewers' flagship radio station, posted a 9.4 share of the overall listening audience.
(The NLCS ran from Oct. 12-20, with the Brewers losing in seven games to the Los Angeles Dodgers.)
That was down from the 10.4 share the station had the month before, but still strong enough to keep the news-talk-sports station at No. 1 among overall listeners, according to Nielsen numbers posted Monday by radio industry newsletter Tom Taylor Now.
According to jsonline.com, iHeartMedia's Classic Hits WRIT 95.7 FM, which had been No. 1 overall in the monthly ratings race for 44 straight periods before WTMJ knocked it off, had an 8.7 share of the listening audience, up from a 7.9 share the month before. The station's numbers are likely to grow; it switched over to all-Christmas music Nov. 15.
Country station WMIL 106.1 FM came in third in "November" with a 7.5 share, up from a 6.2 share the month before. On Nov. 1, WMIL's chief country-music rival, WKTI 94.5 FM, switched to carrying the all-sports format of its new sister station, WAUK 540 AM.
Milwaukee November PPM (6+):
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