Des Moines Radio: WHO Launching Maxwell Schaeffer Weekend Show

Maxwell Schaffer

NewsTalk WHO 1040 AM is returning longtime radio personality Maxwell Schaeffer to its weekend lineup with “Maxwell & Friends,” a program scheduled to run Saturdays from 7 a.m. to 10 a.m., starting Jan. 5, 2019.

For 23 years, Schaeffer co-hosted a popular morning program on Classic Hits KIOA 93.3 FM. The station parted ways with Schaeffer earlier this year.

According to the Des Moines Register. he joined WHO parent company iHeartMedia in August as director of promotions and marketing, filling occasional WHO on-air slots before launching the new program.

"I kind of want the show to feel like we're having a brunch party. Maybe without the mimosas — or at least visually,” Sheaffer told the Register. “It is the radio, after all.”

Other changes, effective Jan. 5, 2019, to WHO weekend programming:

• Moving "Outdoors Dan," a local hunting show hosted by Dan Young, from 7-9 a.m. Saturdays to 7-9 p.m. Sundays.
• Eliminating "Saturday Morning Live," which aired Saturdays 9-11 a.m. Morning live co-host Justin Brady moves to Saturday afternoons; his on-air partner, Adrianne Branstad, remains with the station as a fill-in. 
• A syndicated financial show, hosted by Ric Edelman, plans to air Saturdays 10 a.m.-12 p.m.

“It really just seemed like the wise move for us was to let (Schaeffer) get settled then find where’s the right place to get him in an on-air role,” said Michael Dorwart, WHO program director. “Saturday morning seemed like a really good fit. We’re really not looking for a hardcore talk show.”