Buffalo Radio: WECK Cracks The Top Ten

Buddy Shula has a reason to celebrate.  Shula, who purchased WECK 1230 AM/102.9 FM and 100.5 FM 16 months ago, is celebrating a book that shows his plan to use legendary local disc jockeys – including Danny Neaverth, Harv Moore, Jon Summers, Joe Chille, Tom Donahue and Gail Ann Huber – is working.

The station, which is aimed at listeners 50 and older, had a 3.0 share of the audience of listeners 12 and older, which Shula said is the first time WECK has hit that figure in 30 years.

Shula said he is proud of the accomplishment “because WECK is now beating major 50,000-watt Buffalo FM stations that have Wall Street backing and huge signal strengths.”

The Buffalo News reports WECK is tied for 10th place in household share with WMSX and is the one of only three AM stations to crack the Top 10 locally.

It has shown the biggest gains in listeners ages 35 through 44, ages 35-64 and ages 55 through 64. However, it falls out of the Top 10 in share in the age 18-49 and age 25-54 demographics.

Here are the Topline numbers for subscribing Nielsen stations for the weeks measured from mid-June through September: