Hickory is an affiliate of Walnut Radio, who will manage the radio stations on behalf of Hickory.
For listeners, programmers and advertisers, the transition from Salem to Walnut/Hickory will be somewhat imperceptible. Both radio stations will remain in their present formats and retain their current program line-ups. Salem is licensing the use of the brand names "The Word" and "The Answer" in Omaha, Nebraska to Hickory/Walnut so that the stations will maintain their program integrity and brand equity.
Walnut Radio President Steve Seline said: "We are glad to be adding these popular and historic stations to the Walnut family. We believe in the Greater Omaha area and have continued to put our money into local stations with the intent to both serve the area with our programming and to give our employees greater opportunities in their home towns."
KCRO 660 AM (1 kw-D, 24 watts-N) Daytime 2 mV/m contour |
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