Entravision Communications Corporation announced Thursday the return of Super Estrella, the original and only Spanish-language rock and pop station to the Los Angeles market.
Super Estrella launched Thursday on KDLD / KDLE 103.1 FM in the Los Angeles market and brings back its distinct music format that was the foundation of its success and loved by its audience.
"Super Estrella has a strong legacy in Los Angeles that spans over 20 years, and it's coming back to where it all started. This distinct, iconic format has been loved by so many fans over the years that it was able to keep its large, devout following, and we're excited to bring this station back to the listeners," said Nestor Rocha, VP of Programming, Entravision.
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| KDLD 103.1 FM (3.7 Kw) Red=Local Coverage Area |
"Super Estrella will help us create a unique position in the growing Los Angeles radio market, while providing an exceptional opportunity for advertisers to reach the growing Hispanic consumer market, and associate themselves with a proven brand," said David Padilla, SVP of Los Angeles, Entravision.
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| KDLE 103.1 FM (300 watts) |
Super Estrella was first launched on 97.5 FM in Riverside, as well as online, on April 14, 1997. In 2003, Super Estrella moved to 107.1 FM and 97.5 FM. In May 2008 Super Estrella moved to only 107.1 FM, and then transitioned to an online streaming station in 2016.
Why did they not also added on 97.5 fm. Jose 107.1 ksse already gets signal all over los Angeles and the small counties. It would be nice if they put 97.5 as a repeater and also put more super estrellas like they use to have them. For example in Modesto should put super estrella atleast on 1570 am. We need more stations like this now a days all the stations play is regional mexican music. What happened to the spanish pop staions?
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