According to Newsbusters citing Nielsen figures, Ingraham pulled in 2.77 million total viewers and 556,000 in the demographic. Meanwhile, Maddow’s show, which owned the first quarter of 2018 in the hottest demo, averaged 2.54 million total viewers and 506,000 in the demo.
It looks like the boycott efforts of angry leftists completely backfired. Ingraham mocked teenage anti-gun activist and Parkland shooting survivor David Hogg for some college rejections (and then she quickly apologized).
In the three months before the advertiser boycott frenzy, Ingraham averaged 2.5 million viewers per night, consistently winning her 10 p.m. time slot. Then the advertiser controversy got going and Ingraham went on what FNC said was a planned vacation. A week of guest hosts, including Brian Kilmeade, Jason Chaffetz and Katie Pavlich, averaged half a million fewer viewers than when Ingraham hosts; FNC lost the time slot to MSNBC on four of the five nights during Ingraham’s absence. Since Ingraham’s return a week ago, the show’s viewership has jumped to 3 million viewers per night, more than her average before the controversy erupted, according to The Hill.
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