“College sports have always been an important part of SiriusXM’s lineup, and the launch of a dedicated SEC channel breaks new ground and brings our college sports programming to another level,” Scott Greenstein, SiriusXM’s President and Chief Content Officer said. “SEC fans have tremendous passion for their colleges and universities and we are focused on giving those fans the kind of access, news and analysis that keeps them connected to their teams, wherever they live and wherever they go.”
The station is set to launch early next year. It will also have live play-by-play from a variety of sports.
“SiriusXM’s new SEC-dedicated channel results from our fans’ loyalty and passion, which demands we continue to expand the reach of the Conference in new and innovative ways,” said SEC Commissioner Greg Sankey. “SEC fans have an interest in news and information, which they can now access through a SiriusXM channel that provides another opportunity to access timely, reliable and entertaining content about the Southeastern Conference.”
Earlier, the SEC signed an agreement multi-year extension of their play-by-play broadcast agreement.
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