WWOne Blog: 10 Slides TV Doesn’t Want You To See

The latest Westwood One blog post looks at the highlights of the 10 Slides TV Doesn’t Want You To See presentation that outlines current television audience erosion trends proving to be concerns for brands.

Here are the main takeaways:

• Less people are paying for TV: Due to the rise of cord-cutters and cord-nevers, many are turning from traditional media. That means cable ads reach fewer and fewer viewers.
• TV ads aren’t being seen: The Council for Research Excellence reports that many TV viewers don’t actually see the ads on television. When ads are actually airing, 61% of that time eyes aren’t on the screen due to multitasking with a second device or leaving the room entirely.
• Heavy radio listeners are more aligned with desirable, tech-savvy heavy Internet users: This is the demographic that brands want – affluent, younger, and more upscale than heavy TV viewers who tend to be older, in smaller homes, and less likely to be employed.
• TV reaches less people than AM/FM radio: AM/FM radio America’s #1 mass reach media, reaching 93% of Americans weekly. With nearly 1 out of 4 American homes not reached by the top 20 cable networks, TV can’t compete.