AdLarge Media Inks Radio Sales Deal With The Weather Channel

AdLarge Media has signed The Weather Channel to an exclusive network radio ad sales agreement, bringing another prominent marquee brand to its expanding roster of partners. As part of the arrangement, The Weather Channel radio network will join The AdLarge ROI Network, the #1 adult network in Nielsen’s RADAR®.

The Weather Channel’s highly regarded weather services are utilized by more than 100 radio stations nationwide, including most of the Top 10 markets. AdLarge’s co-founders first worked with The Weather Channel radio network when it launched in the ‘90s.

“We are delighted to reunite with the team at The Weather Channel radio network and to welcome them to an AdLarge partnership,” stated Gary Schonfeld, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “This partnership gives AdLarge’s advertisers access to listeners of top-rated radio stations across the country.”

“We couldn’t be happier about working with Gary and his partner Cathy Csukas again,” stated Scott Lawrimore, General Manager of The Weather Channel radio network. “We know they work collaboratively to meet the needs of their partners and advertisers, which yields the results that we want for our brand.”

“We built the ROI RADAR® Network with the express purpose of offering our advertisers simultaneous broad nationwide reach and major market penetration,” commented Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media. “With the addition of The Weather Channel radio network, we exceed that fundamental goal and continue to meet the needs of advertisers in today’s demanding marketplace.”

The Weather Channel provides up-to-the-minute forecasts for radio stations in every format. Basic services include local market forecasts and real-time alerts. Custom live and recorded forecasts from The Weather Channel’s meteorologists are also available, along with live severe weather analysis.