According to ajc.com, Nielsen included a “special notice” in the April 2016 ratings about Q100’s transgression but no direct punishment. The problem: Q100 in an online form to loyal listeners in March explicitly asked if they were using a people meter. Fishing for PPM users is not acceptable, Nielsen wrote. And it might also “prompt” those who are Q100 fans to say yes to participating in the people meter surveying.
There is no evidence Q100 was able to identify any actual panelists. And the survey now no longer has the question. Here is Nielsen’s explanation in full:
Atlanta Media watcher Rodney Ho says the timing of this effort by Q100 is curious.
According to Ho, Q100’s ratings have been suffering lately, especially since Jeff Dauler left the Bert Show in November. Dauler joined Star in March with fellow former Bert Show member Jenn Hobby.
In the April Nielsen Audio ratings book, Q100 finished in 14th place overall with a 3.4 share, its worst monthly performance in several years. That is behind the three other pop stations: Power 96.1 (5th place, 5 share), B98.5 (6th place, 4.5 share) and Star 94 (11th place, 3.9 share).
The Bert Show remains firmly ahead of Jeff and Jenn. (Star is promoting Jeff and Jenn heavily on billboards around town.) Overall, the Bert Show had a 4.4 share vs. 3.1 for Jeff and Jenn. In the 25-54 demo, Bert was ahead 5.4 to 3.7. Among 18 to 34 year olds, the Bert Show’s lead was a yawning 8.1 to 2.4.
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