Louisville Radio: iHM Inks Deal For Cardinals Sports

The University of Louisville and its exclusive athletics multimedia rights holder, Learfield’s Louisville Sports Properties, have agreed to a new five-year partnership with iHeartMedia to extend broadcast rights for multiple Cardinal Athletics programming.

The new agreement, which will be effective from 2017-22, includes extended coverage of all University of Louisville football and men’s and women’s basketball games as well as the Rick Pitino and Bobby Petrino coaches shows.

NewsRadio WHAS 840 AM. WWRW Rewind 105.5 FM in Lexington, WCKY ESPN 1530 AM in Cincinnati  and in Somerset (WSFE-AM) will carry the live football and men’s basketball games, including pregame and postgame programming, as well as the coaches’ shows for each. Specific conflicts with 840 WHAS will be moved to WKRD790 AM. Women’s basketball games will continue to air on 790 KRD.

WHAS has carried UofL events for the past 36 years, broadcasting Cardinal games since 1980.

“We’re excited to be working with iHeartMedia and growing a partnership that has been around since the early 80’s,” said UofL Vice President/Director of Athletics Tom Jurich. “Adding this extended coverage for our sports programs allows us to enhance the connection with Cardinal fans and alumni everywhere. I sincerely appreciate the leadership of Earl Jones in working with us and our marketing partner to develop a wide approach that our fans will enjoy.”

“UofL athletics has a rich tradition we’re proud to be a part of,” said iHeartmedia’s Kentucky-Indiana Region President Earl Jones. “We’re looking forward to working with the staff at Louisville Sports Properties and continuing to broadcast Cardinal athletics like we have for so many years.”

Nationwide coverage of the Cardinals’ games will expand with inclusion on the iHeartRadio and TuneIn apps for mobile devices. Games will remain on Sirius/XM satellite radio, providing coverage across the entire continental United States, as well as www.GoCards.com, the official UofL athletics web site.