Rdio Intros Promoted Music Experiences

Rdio Monday launched Promoted Music Experiences (PMEs) – a unique native advertising solution that seamlessly connects brands with music fans through Rdio’s personalized listener experience. To launch PMEs, Rdio has partnered with Hard Rock Hotels & Casinos – the global hotel brand committed to offering authentic experiences that rock.

The PMEs package inspires listener engagement with brands by natively tapping into three of Rdio’s core features:

• Branded Stations: Rdio’s in-house curation team will collaborate with advertising partners to create a station featuring songs that exemplify a brand’s personality and voice. The branded stations will be spotlighted to Rdio listeners and will be available on both the free, ad-supported streaming radio service and paid subscriptions.
• Branded Profiles: Advertising partners will have the ability to customize their own branded profiles which will display featured content developed in collaboration with Rdio’s team of curators. The branded profiles will be promoted to Rdio listeners and will be available on both the free, ad-supported streaming radio service and paid subscriptions.
• Branded Home Stories: Curated stations, custom artwork and company information will be integrated into Home, Rdio’s personalized feed of music recommendations, and will be promoted to listeners on the free, ad-supported service.

Through the use of curation and native promotional placement, the Rdio PMEs program provides advertisers with a number of opportunities to use Rdio’s catalog of over 35 million songs to communicate their brand voice to music fans around the world.

“We are dedicated to offering advertising solutions that help brands expand their reach without detracting from the Rdio listener experience,” said Jared Heiman, Head of Global Ad Sales, Rdio.

“With PMEs, brands now have the unique opportunity to use music streaming and music discovery to connect with consumers.”