According to a recent Nielsen survey, nearly half of all respondents (49.5%) said hearing holiday music on the radio put them in the holiday spirit. However, it seems that the holiday state of mind resonates differently among the sexes—57% of women said hearing holiday music on the radio put them in a holiday mood, compared with 42% of men.
And according to Nielsen Music, radio stations are more than happy to help listeners get in the spirit by flipping to holiday tunes this time of the year. Formats that move to "All-Christmas" have traditionally benefited from a boost in ratings.
Among all formats, Adult Contemporary (AC) stations historically lead the holiday music category, typically switching from Christopher Cross to Kris Kringle right around Thanksgiving. In 2013, these stations played the most holiday music with over 1.1 million spins, and 45% of all holiday music airing on the radio came from AC.
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